Client: ZD Studios, Inc.
Project: Image brochure for Thomas Steele, manufacturer of commercial-grade benches and bicycle racks
Task: Introduce municipal park departments, universities and other potential buyers to Thomas Steele products; create new names and images to define and distinguish each product line
©Tina Lassen. All rights reserved. Any use of this text, in whole or part, without written permission of the publisher and author is prohibited by law.
Introducing Thomas Steele.
When is a bench more than a bench? When you're creating a space for thinking. For meeting. For sharing a sharing a cup of coffee, for stealing a quiet moment alone.
At Thomas Steele, we don't just manufacture benches and bike racks. We create environments for people at work and at play--environments that are functional, durable and striking in appearance.
At Thomas Steele, we create site furnishings for a lifetime.
Creative craftsmanship.
For more than a decade, our craftspeople have been creating site furnishings that stand out for their stylish designs, broad palette of colors, and exceptional hand-crafted quality.
Now we've taken that expertise and expanded our offerings into five complete Thomas Steele site furnishings lines. From the artful elegance of Gramercy to the lighthearted and playful Carnival, we have a design appropriate for every setting. And your investment in Thomas Steele will perform beautifully year after year, in even the toughest environments.
Designs and finishes made to order.
Each Thomas Steele product line includes a distinctive bench style and at least one coordinating bicycle rack and trash receptacle, available in an enormous array of colors and finishes. You have more design options, too, with choices ranging from steel strap, metal mesh, steel rod and wood. Choose one family, or mix and match to create an environment that meets your unique needs.
Thomas Steele stands out for its finishes, a selection of incomparable beauty and variety. Select any item from the five Thomas Steele product lines, choose a finish, and we'll build it for you--custom craftsmanship every time. So explore our catalog. Expand your mind. Create the Thomas Steele furnishings that will fit your site just so.
Hand-crafted quality, inside and out.
Every piece in the Thomas Steele family is crafted by hand at our manufacturing facility in Madison, Wisconsin. Our distinctive designs are shaped, welded, assembled and finished not along an assembly line, but one at a time, by our skilled, experienced team.
Whether you choose Timeless Steele or Structural Steele, your finished Thomas Steele products will shine with rich, long-lasting color, in a staggering array of choices. Choose from our primary palette of 15 colors, or hundreds of custom shades--from earthy-brown subtle to candy-apple bright.
Our painted finishes get special attention with our exclusive Hardshell Powdercoat finishing process. In this meticulous, multi-step process, steel is mechanically cleaned, then bathed in a special formula to improve paint adhesion, electrostatically powdercoated in the color of your choice, and baked at more than 400 degrees to hardshell finish. We go over every piece by hand, too, to make sure it meets our strict quality standards. Our Hardshell Powdercoat process and careful craftsmanship ensure that colors stay bright and durable even under the heaviest of uses.
For landscape architects, for transportation department personnel, for anyone seeking functional, beautiful and long-lasting site furnishings... choose Thomas Steele. Site furnishings designed and hand-crafted for a lifetime.
(Product Spreads):
GRAMERCY
It's a pause in a pocket park, admiring the tulips.
It's painting Sunday morning, watercolors as soft as the sunrise.
It's artful lines and elegant designs.
It's Gramercy ... for a lifetime.
PIAZZO
It's a meeting place for the theatre, 7 o'clock sharp.
It's arriving early at the museum, serenity in the city.
It's urbane and understated, with a European sense of style.
It's Piazzo ... for a lifetime.
CARNIVAL
It's Saturday with the grandkids as they master the jungle gym.
It's an afternoon playing hooky, a bag of peanuts at the zoo.
It's easy and lighthearted, with colors that make you smile.
It's Carnival ... for a lifetime.
WALDEN
It's a quiet moment at lunch, tossing bread crumbs to the mallards.
It's a game of chess each Tuesday with a kind old man named Nick.
It's rich natural woods and simple pleasing shapes.
It's Walden .... for a lifetime.
STATE STREET
It's a respite for your shopping bags and your equally heavy feet.
It's a sunny breakfast spot, just you and your cappucino.
It's fun and function that can stand up to any test.
It's State Street ... for a lifetime.